Have big, expensive movie stars lost their appeal?

by Peter D. Marshall on December 7, 2009

“Check out this article in the Hollywood Reporter. In a sentence, it’s about how movies like District 9 and Twilight have been dominating the box office at low price-points, with no big stars to be seen.

“Nobody says that a big wonderful movie needs to be expensive, it’s just that that’s been the trend, and perhaps the trend is misguided,” said USC professor Jason Squire in the article.

Bob Iger makes a great point by bringing up the gradual decline of DVD as a big reason for studios to be more frugal. All the same, I’m not sure what we’re seeing is a shift in how the studios do business, so much as the rise of new and different business models. Inside the studios, shareholders rely on company management to find the trends that most often yield success, and to stuff as much of their money as possible in the places where it’s likely to grow.

At the end of the day, an audience is what makes a movie successful. Can an actor have an audience? Obviously. Can a preexisting piece of content like a video game or comic book have an audience? Again, clearly. Anything or anyone who has been well liked by crowds mitigates risk, and the studios will continue doing everything they can to pack as much risk-mitigation as possible into their filmmaking slates.”

Read this article from 8 Sided Blog.

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