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First Network, Then Cable, Now There’s ‘Social TV’

“TV has for decades aimed to deliver water-cooler moments, from “Who Shot J.R.?” right on through to the return of Dr. Izzie Stevens on “Grey’s Anatomy” last week. What TV hasn’t been able to do is keep hold of its audience once people move from watching these shows to talking about them — until now.

Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers.”

Read this article from Advertising Age.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry

by Peter D. Marshall

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