“Hollywood is increasingly relying on Twitter and Facebook to gauge popular buzz on movies even before they come out, in a move reflecting the power of average filmgoers over once-mighty film critics and detailed surveys.
Studio executives are finding it’s important to track the instant reactions of ordinary people to their new offerings, and companies are springing up to provide tools that both monitor and analyze buzz on social networking sites.
In other words, buzz is the amount of chatter or interest in a movie, which can increase awareness of the film and help drive box office sales.”
Read this article from Reuters.
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