How Twitter Makes or Breaks Movie Marketing Today

by Peter D. Marshall

“Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.”

Read this article from Advertising Age.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry

by Peter D. Marshall

Previous post:

Next post: