So you’ve authored your DVD and perhaps even replicated it. You’ve found a fulfillment company that you are happy with. Now, how to get people to buy it?
In the last installment of this series, which appeared in the Winter 2009 issue of Filmmaker, I outlined how to maximize your DVD release strategy and before that in the Fall 2008 issue I discussed ways in which filmmakers can get their movies distributed through DIY self-distribution methods and hybrid strategies, all of which are based on my own experience self-distributing my graffiti doc, Bomb It.
For filmmakers who are extending this DIY thinking to DVD retail by selling their own discs through a Web site or online store, this article will explore some of the ways you can cost-effectively publicize these releases, draw in potential customers and create revenue for your film.”
Read this article from John Reiss.