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How moviegoers at different ages use technology

“Digital media is changing the behavior of all moviegoers, but it’s doing so very differently for varying age groups.

That’s what a group of around 100 online and studio marketing executives, as well as journalists, learned yesterday at a presentation of data from a study of 3,582 moviegoers, about 43% surveyed in person at theaters and the rest online or on the phone.

The study was done by Stradella Road, a marketing consulting company started by former New Line executive Gordon Paddison, whose current clients include Peter Jackson and 3-D projection company RealD.”

Read this article from LA Times.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry

by Peter D. Marshall

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