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Product placement and how it can help your low budget film.

“July 28th, 1984 was the opening ceremony of the Los Angeles Olympic Games and I was fortunate enough to contribute to that huge, unforgettable event.

25 years have past since the Olympics was broadcast around the world – oh my god – I was of course very, very young then – and had been named the VP Controller of the $1 Billion Olympic Games event. I still remember the call. I was in my office at 20th Century Fox studios in LA, when I was asked if I was interested in working for the Olympic Games. Hell yes I was! I left Fox and started work right away.

The Olympic Games were an enriching experience. I was in charge of implementing an event structure from scratch and closed it out all in the space of two years. During the time I had to understand the Olympic structure and be involved in the world’s largest TV event, work with sponsorships, and interact with over a hundred countries. You may be asking what this has to do with the film biz… don’t worry, I’m getting to that.”

Read this article from Mr. Film Biz

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry

by Peter D. Marshall

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