“Did you see the latest Jude Law movie? The film, a murder mystery from art house director Sally Potter takes place in Manhattan’s fashion world and features other famous actors including Dame Judi Dench, Steve Buscemi, John Leguizamo, and Dianne Wiest.
“Rage,” as the film is called, isn’t all that remarkable in and of itself, but the way it’s being distributed is: via mobile phones. Choosing to forgo the typical theatrical release, Potter went an entirely different route for her new indie flick: Rage premiered exclusively on the iPhone.”
Read this article from Read Write Web.
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Peter, Great link.
I watched Rage in several viewing sessions on my iPhone last week. It was entertaining and the story worked for me. Interesting characters and a story arc that did make me want to see the next installment. Rage made no attempts at significant visual storytelling and I did find myself wanting it to break out of the subjective blue screen set-up. But that may have also been what made it more intriguing as things happened off-camera and the story developed via each character’s subjective, perhaps suspect reactions and interpretation of the events.
I’m a filmmaker so I don’t really want to be limited to what Sally Potter did. I’m sure that’s not her point-of-view. I have also enjoyed traditional films on my phone while on a plane. I try to select films that don’t depend on big, sprawling visuals, but otherwise I’ve made the jump and it works for me, for that situation.
I also like the idea of more models for distribution that are more easily accessible to us outside the traditional systems. I believe the models will continue to multiply and we’ll see new ones very often, just at social media morphs at a rapid pace.
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