“Not only will the revolution be televised, it’ll be beamed, streamed and dropped into your mailbox.
Alternative distribution is interesting because people’s viewing habits have changed,” says Joe Swanberg, a leader of the Mumblecore ultra-low-budget indie-film movement. “I’m very much not precious about the idea of having a theatrical release for my movies, especially having grown up in the era of home video and VCRs and stuff. The struggle now is: How do you bring the movie to the person instead of forcing the person to come to your movie?”
Read this article from San Francisco Chronicle.
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