“Global TV is using a powerful combination of off-air, on-air and interactive social media elements to promote its fall prgramming season.
The network’s integrated marketing campaign includes streaming of Global programming 24/7 at www.GlobalTV.com, where viewers are invited to engage in ‘Facebook Connect’ features and to post live comments on their personal Facebook page while they watch select shows on the Global site.
The online media buy will also target Facebook users by serving banners directly to the 2,000,000 Canadians on the site who have listed a specific Global show as one of their favourites.”
Read this article from MediaCaster.
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