“It’s becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers.
Traditionally, for TV ad buys, movie studios have appointed Thursday as the big day to promote upcoming or now-playing films. This seems to make sense: A big Thursday effort can help launch a weekend box-office bonanza. So it came to pass that this became the tried-and-true method for movie ad campaigns.
As an in-stream online-video-advertising company with an appetite for better understanding consumer behavior, we conducted an experiment last month to find out which days and times people were watching and engaging with online video across different categories. As you can probably guess, it’s a trend we found within the movie category that has taken us by surprise.”
Read this article from Ad Age.
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