What NBC Has Learned About Making Web Content

by Peter D. Marshall on September 4, 2009

“For a long time, people have been moving away from TV — we’re trying to reaggregate that audience,” said NBC.com general manager Steve Andrade. He was speaking on a panel Wednesday in North Hollywood as a nominee for the interactive media Emmy awards. NBC dominated the honorees — it seems to have got this digital Emmy thing down — accounting for four of the six nominees, with one of the remaining going to sister channel Bravo’s Top Chef. So, what is NBC Universal doing right on the web?”

Read this article from New Teevee.

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