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In today’s film market, the business of film promotion is a one of desperation

This article is from Milwaukee Film Examiner.

“The business of film promotion is a one of desperation.  In today’s film market the goal of most any film seems to be making as much money as possible, to go along with that it means getting as many people to view the money as possible too.

Films can be so costly that the marketing to make back the money spent, and then the ability to turn a profit is an entity all its own.  The best way to seemingly lure a viewer into a film is with big names and accredited resumes.” Read article.

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