This article is from New Breed.
“How does one define themselves in the new and constantly updating market? How does one grasp the needs of the audience and provide what they want (as their wants are shifting because of costlier needs)? How does one set themselves above 95% of the content that is available to everyone else and their sister on the internet?
How does a film, or series, or show, or company brand themselves in such a way — that first time audiences are retained (and become long-time audiences), and new relationships are built through word-of-mouth and social networking?” Read rest of article.
THE DIRECTOR’S CHAIR: Sign up for your own FREE subscription to “The Director’s Chair” filmmaking ezine, packed with hundreds of film making articles, tips, tools and techniques. This FREE monthly Film Directing ezine is read by over 3200 filmmakers in 100 countries around the world. http://www.actioncutprint.com/ezine.html