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Will 2009 be the start of cinema’s new Golden Age?

TECH TALK – “Tech will be impacted by economy and environment in 2009” by Greg Hughes. Toronto Business Times – January 2, 2009.

“As we’ve seen in past economic downturns, movies offer a cheap (well, sometimes) form of escape from the unpleasant realities of the world. This being said, filmmaking in the Digital Age has been a difficult business in the past several years. Aside from not keeping up with the Internet’s effect on the business, the red-hot product of 2009 – the Blu-Ray disc – is bound to entice more people to switch to HD and stay at home more often (especially since the U.S. is switching over to digital television broadcasting only in February).

Like the publishing industries, movie-going is gradually shifting to a more “value-added” approach, or rather more bang for your buck. This has never been more apparent than with a potential killer app for Hollywood that may result in a potential Renaissance for the industry: 3-D filmmaking.

As more theatres like AMC’s Yonge and Dundas cinema go fully digital, next-generation 3-D technology is poised to re-define the movie-going experience. Several films are being released in 2009 with a 3-D format, culminating in superstar sci-fi director James Cameron (Titanic, Terminator 2: Judgment Day) releasing his long-anticipated 3-D film Avatar in December. Expect 3-D to make a major impact in 2009, not just from a technological perspective, but from a business one, too.” Read rest of article here.

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